Designing intuitive tools for fintech

frontier

I thrive at the intersection of TradFi and DeFi, blending the reliability of traditional finance with the bold innovation of decentralized systems. My passion lies in crafting intuitive tools that empower users to navigate emerging monetary ecosystems with ease and confidence. By pushing boundaries and embracing new technologies, I aim to redefine how people interact with money and technology.

Work Experience

Turning ideas into digital realities
for finetch startups and DeFi projects.

mar 2023 — now

New York + San Mateo

Product Designer
@ FalconX

Established and led the first in-house design team, building strong design foundations, developing and enforcing a comprehensive design system, and creating structured design processes with thorough documentation. Played a key role in designing and improving internal tools for traders and operations, as well as client-facing tools, ensuring seamless functionality and user-centric solutions.

apr 2022 — feb 2023

New York

Product Designer
@ 21.co, 21shares

Led the design of an OEMS trading platform, crafting comprehensive workflows for order management and execution through in-depth user research and close collaboration with stakeholders. Contributed to the redesign of the 21Shares and 21.co websites, enhancing user engagement and conversion rates through competitive analysis, user research, and the implementation of a cohesive design system.

dec 2021 — dec 2022

KL, Malaysia

Product + Brand Designer
@ Daorecords

Designed the Creator Console for NFT minting and management, creating an intuitive and user-friendly experience. Led the entire design process, from research and ideation to implementation, ensuring the solution met both user and business needs. Additionally, developed the landing page and website through user research and stakeholder collaboration, while also taking full responsibility for branding and visual design.

dec 2019 — apr 2022

Tokyo

Product Designer
@ Freelance

Designed web3 gamified liquid staking platform, including the landing page and game dashboards. Delivered user-focused solutions across industries through wireframes, UI designs, and prototypes. Redesigned the photo print kiosk interface, increasing sales by 20% with improved editing and checkout flows. Led the service marketplace app redesign through user research and stakeholder workshops, creating a more intuitive experience. Boosted digital signage website conversions by optimizing its structure and dashboards.

A Little More About Me

When I’m not designing,
I have few hobbies :)

Photography

Capturing the world through my lens allows me to see design elements in everyday life, enhancing my creativity and attention to detail.

Cooking

Experimenting in the kitchen is my creative outlet, where I blend ingredients like I do with design elements to craft unique and delightful experiences.